The Associated Press (AP) reports that China’s highest court on Thursday ruled in favor of basketball legend Michael Jordan after a one year dispute over the use of the Chinese rendering of his globally-known name and trademark.
According to AP, Jordan has been in dispute with a sportswear company based in southern China called Qiaodan Sports since 2012. He had previously argued unsuccessfully in Beijing courts that they had used his Chinese name “Qiaodan” by which he has been known since he gained widespread popularity in the mid-1980s, his old jersey number 23 and basketball player logo to make it look like he was associated with the brand.
China’s Supreme People’s Court announced that it was overturning two rulings by Beijing courts against Jordan from 2014 and 2015 that had found there wasn’t sufficient evidence to support the basketball legend’s allegations over the use of his image.
“Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me. Nothing is more important than protecting your own name, and today’s decision shows the importance of that principle,” Jordan said.